The Definitive Guide to Selling Handcrafted Jewelry

1. Wire Java: Your Hot Workbook Guide to Selling Your Jewelry!

Ready to start your jewelry business? This book can help you apply the principles needed to create a profitable business. Reading this book will answer most of your questions and, hopefully, a few that you may have not considered. Ultimately, your goal is to be pleasantly surprised by the profits you can potentially reap by offering your unique and wonderful products. With the help from this book, you will without a doubt be well on your way!

2. DVD #1 - Roundtable Business Discussions

Meet Mary, Suzanne, Charley, Sonja, and Sherrie as they gather in Dale's studio to discuss secrets of the jewelry market! You'll learn all the foundational work you'll need to be successful, including how to promote yourself, how to choose a business name, how to set good prices, how to take custom orders, how to photograph your work (and why!) and how to keep records, both for yourself and for end of the year taxes. These are all the secrets and experiences successful artists wish someone had told them when they were starting out. You'll learn so much from this one DVD, you'll feel ready to start your own jewelry business! But there's more...

3. DVD #2 - Let's Do an Art Show!

In this second DVD, WireJewelry follows Dale 'Cougar' Armstrong to an Art Show. You'll watch Dale prepare and pack up for a show, set up her display, and learn all the reasons for the tricks and techniques she uses to get her table ready. This mid-level show is a fantastic example of how to set up your booth, display your jewelry, take custom orders, and close the deal. We'll also speak with a pottery artist and get his take on being displayed in galleries and shows. You'll be miles ahead of beginning wire artists after you see Dale's methods for displaying and selling her jewelry!

4. DVD #3 - Visit a Home Show!

Our last stop on this wire adventure is another kind of jewelry show: the home show. Dale walks through how to approach a customer about doing a home show, ideas on how to present the show, and incentives for your customers to host shows of their own. Your customers will love the hands-on aspect of a home show, and with games and quizzes to engage their curiosity, your customers will feel like they've learned all about your craft and your artistry! A home show can be a profitable sales and networking tool--Dale shows you how to master this powerful type of show and make it yours!

1. Show Checklists

So you're planning your first show: well, what do you bring? Is it an indoor show, or an outdoor show? Either way, we've got you covered with thorough checklists for all types of jewelry shows. These are the same lists that I use to prepare for my own shows, refined by 19 years of show experience! By starting using my list, your own list will develop, perfectly tailored to your needs!

2. Private Show Kit

The third DVD shows you exactly how a home show works. In this kit, you'll find my own personal Hostess Program, Audience Questions, and several other documents that will make your first private show a breeze! The easiest way to learn is by example: you'll even get postcard invitation templates to send to your guests!

3. Press Kit Guide

The Press Kit is an essential promotional tool for any artist. Rose from WireJewelry and I collaborated to write this guide to making your own Press Kit specifically with the wire artist in mind. This guide highlights how to compile and use the Press Kit--and who to present it to. No other place offers a Press Kit Guide like this!